What's So Attractive About Digital Marketing?

I'm really fascinated to hear about your entry into this space, but from a very different angle than the vast majority of us. What's so attractive about this space and maybe compared to some of the other spaces that you've seen in your banking career? Well, it's one of the things that I learned very early on when I was starting to look in an acquisitions, it was about tailwinds, right? There's nothing like sailing when you have the wind on your back. It's a much easier. So all those things with the growth, I think that was very, very interesting to me. But again, I think this industry has also democratized the economy and entrepreneurship in