2min chapter

99% Invisible cover image

It’s a Small Aisle After All

99% Invisible

CHAPTER

Joyce Can Sauces - The Ethnic Food Isle

Joyce can sauces were placed on to a section that's come to be known as the ethnic food isle. The supermarket was a an arena for joyce. She didn't have much say over how or where their products were displayed. And unfortunately, it's something like brine shoese. If you have a shoe, you have to sell it in a shoe store. It's just like that's the way it iss these were gorma products made with the same ingredients she used in her upscale restaurants.

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