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From SMB to Enterprise with $235M in funding with Afif Khoury, Founder and CEO of SOCi

From Start to Scale

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Shifting the Organization and Targeting the Enterprise Market

This chapter discusses the process of making a significant shift in the organization and targeting the enterprise market. It covers the importance of role clarity, monitoring data, and the challenges faced during the transition. The chapter also emphasizes the need for hiring new talent, restructuring the go-to-market strategy, and developing a new value proposition.

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