18: Eric Seufert on the commerce platform revolution, reverberating effects of Apple’s changing policies, and global data regulation
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Apple's Ads: A Precursor to the Privacy Directive
The EU is much more extreme than where apple took it right. There's no ideology or there is only ideology when it aligns with the commercial objective Apple is the richest company in human history They don't get there through like just a benevolent scheme Everything they do Has uh the singular purpose of enriching their shareholders and you know what that's neither good nor bad Right. So yeah, they're probably building an end-to-end network now. Where will that network live now? Keep in mind that currently apple has sort of like two ads products. The search ad product exists in the app store and in news and in stocks those apps And then they have a separate ad product where people can
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