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E2. The Six Pillars of a Personal Brand

The Chillpreneur Podcast

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Why Specialization Is So Important

A great analogy that I heard for you to understand how important specialization is. If you had a magnifying glass and you were trying to ignite a fire using the sun, you wouldn't walk around holding that magnifying glass over a whole bunch of different things. You would have to focus that energy from the sun through that magnifyingGlass to that one spot. That is very much the reason why a great analogy and the reason why it's so important for you to choose a topic, choose your genius zone.

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