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What Are the Things That Are Broken in These Systems?
The most important thing out of all of this is people are starting to get their data back and they're getting control over that. I think there's three main things that are kind of broken in these systems. Number one is the identity layer of who you happen to be within these open architecture systems. The second thing that's broken is the way that messages are distributed and stored. And then thirdly, the monetization mechanisms of how these systems work - which is fundamentally a third party by advertised.