The Dating Fatigue Is Real, but What Makes a Dating App Successful as a Business Model?

More and more Indians are giving up on the idea of finding their partner via an algo-based app, whether it's a dating app or a matrimonial website. The problem with dating apps as a business model is that all businesses are dependent on one thing primarily. Repeat customers. Sté Hilkarno, founder of Truly Madly believes that while the dating fatigue is real, these apps are here to stay for Indian users.

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