2min chapter

Design Better cover image

Tina Seelig: Constraints drive creativity

Design Better

CHAPTER

Innovation and Creativity

The invention cycle goes through the process for imagination to creativity to innovation to entrepreneurship. People often conflate all these people can flight innovation and entrepreneurship. There are lots of innovations that for one reason or another have not scaled. So thinking about where you are in this matrix at any one point is very, very helpful going between treadmill and autopilot and between mission and expedition.

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