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Peter Fader | Wharton School | The Warby Parker Case - I Can See Clearly Now With My CLTV Glasses On

CMO Confidential

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Strategic Insights: Peloton vs. Warby Parker

This chapter explores the different growth and marketing strategies of Peloton and Warby Parker, highlighting the significance of understanding customer needs over mere rapid expansion. It emphasizes the collaboration between marketing and finance teams and the necessity of linking customer metrics to true profitability, while advocating for a grounded approach in marketing principles.

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