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Julia Hartz: From Zero to One to IPO and Beyond
Pattern Breakers
The Growth of Meo's Marketing and Customer Relationships
M: We didn't look for outside funding until we were past the point of break even. It's just this relentless pursuit to build something that our customers are satisfied by. If you build a product that people love, or even are satisfied by, and you offer them service that makes them feel loved, you start to build that irrational loyalty - which is really what i imagine is this this love brand.
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