Today, we welcome Peter Freedman, founder of RØDE, a leading brand specialising in microphones, headphones, audio interfaces, and software. Their state-of-the-art facilities house over $500 million in machinery and an international team of 800+. Their products are exported to 119 countries worldwide.
From his humble beginnings as a young Swedish immigrant to Australia, Peter shares his story of overcoming adversity, developing a relentless work ethic, and building a global audio empire.
Get inspired by Peter's unwavering passion for his craft, his innovative approach to marketing and sales, and his steadfast commitment to customer service and core values.
0:00 - 5:00] Introduction to Peter Freedman, founder of RØDE Microphones, and his impressive journey from moving to Australia as a child to building a global audio empire.
[5:00 - 15:00] Peter's early life struggles, including learning English, facing bullying, and developing a driven mindset to prove his worth.
[15:00 - 25:00] The founding of RØDE Microphones and how a chance opportunity with a microphone led to the company's meteoric rise.
[25:00 - 35:00] Overcoming the 1989 financial crash, Peter's resilience, and the importance of customer service in rebuilding the business.
[35:00 - 45:00] Peter's unique blend of technical expertise, marketing prowess, and passion for his work, which has been the key to RØDE's success.
[45:00 - 55:00] The role of core values, transparency, and a strong company culture in driving RØDE's growth and Peter's plans for the future.
[55:00 - 60:00] Peter's reflections on his journey, the lessons learned, and his commitment to making a positive impact in the world.
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