Perfume Room cover image

95. Only [Fragrance] Fools Rush In (w/ Roja Parfums Creator Roja Dove)

Perfume Room

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The Perfume That Changed My Life

I was invited into Harrods for a cup of tea and they said, we want to open a perfume with you. I didn't know what they wanted me to do, talk to the staff about perfumes. And so I realized early on that our industry went through an enormous metamorphose. It suddenly was owned by people who were brilliant at marketing. So it made me understand that my way back into perfumery was through bespoke work. The one thing it needs to have is a raison d'etre. Otherwise there's no point.

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