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4min chapter
Curiosity is a Billion Dollar Skill
Marketing Against The Grain
Domain Expertise and Management
Marketing is a discipline and you want to master that discipline on the other access You've domain expertise and you have management so I'm a really good manager. For founders when you are building marketing teams it is way harder to Find and replace people with deep domain expertise then it is to find and replace marketers who have a lot of program management skills now. curiosity is Directly responsible for domain expertise. If you have all of that kind of management skills and no domain expertise nobody knows what to actually do right.
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