Is There a Paradigm Shift in Marketing?

A lot of people were brought up to believe that marketing or what you have to do to market yourself, it's not just a confidence thing, but that's boasting. So there's that and another common one I hear is a lot of people who don't feel that they check all the boxes. And so when it comes to upgrading those limiting beliefs, one of the things I will say is to be the expert, you only have to be one less than a head.