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268 - Modern Go-To-Market FAQs: Answered | Revenue Era Community

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Webonars

First party webenars are events we internally hose for field marketing efforts. Less than five percent of our customers had a person at the company come to our first party event before they became a customer. The only reasonable way to measure the success of a trade show booth expense is, on net, new acquisition of people that you got badge scans at the booth. We won one of them on kansas city with three accounts, two of em are your customers, and one of em isn’t with the intention of closing the one customer,. Then just measure thesuccess of that event if did you close the one customer, right? So i think if objective of the event is to do sales

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