StoryBrand: How to Tell More Compelling Stories for Your Business - Josh Cantrell
The Agents of Change Digital Marketing Podcast
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The Story-Brand Framework
Marketers are tapping into the way stories are told in order to captivate human attention and motivate people to change. The seven parts that we'll walk through of this framework are really the same. It's a story. And the first part is that you've got a character and that character wants something. Now, then the final two elements here are success and failure. So those seven elements altogether are a story and the backbone of any good marketing.
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