Now, something else that I did tease right before the break is the fact that you personally prefer Google ads over social media ads every single time. And listen, you kind of warned us you're going to get technical before, but we actually love that kind of stuff. So share with us why. Give us some specific examples and get as technical as you need to.

Well, you know what? I'm actually going to jump into some psychology, John Lee Jumas. A little psychology here. And let's just think about this, okay? And by the way, I hear this all the time. Nick, I don't run Google. It's $10 a click on Google. I run on Facebook. It's a dollar a click on Facebook, or it's a dollar for every thousand impressions on Facebook, whatever it is, right? It's so much cheaper. But here's what I want you to think about. Okay. Think about intention. Okay. When someone is going to Google and they are searching for something, usually they have some sort of pain. They have some sort of problem that they need solved. They've maybe called four or five of their friends and asked them if they had a referral and they didn't. Right. So what do they do now? They go to Google. They're searching for what you have to offer. Whereas if you're running a Facebook ad to generate a lead for your business, for example, right, they are not in that moment, that second, looking for what you have to offer. Now, they might be someone that could possibly be in the market for what you have to offer or someone that fits the demographic of someone that would need or like what you have to offer, but they're not looking for it in that moment. And that counts for something. So ultimately, what you're doing with your, uh, with your social media marketing is disruptive marketing. You're disrupting them. Okay. And in order to get them to take action, you need super provocative headlines, amazing imagery, headlines that grab them big, big hooks. Um, and that will typically drive in a ton of volume in terms of the amount of leads you could create. And then we're just speaking and referring to a service business for a second. But ultimately what happens is you get a whole list of people that inquire for your services that are not motivated in that moment. So you get a very, very long sales cycle. You tend to burn out salespeople because they got to call and follow up and reach out to people a hundred times. And it kind of burns out a lot of businesses. Whereas with Google, you can turn it on. If you're a lawyer in San Diego, I use that analogy again. You can turn it on. If you can generate 10 leads this week, you know, because they're high intention, you could convert a quarter, a third, even half of those leads within a very, very short period of time. Short sales cycle, easier to make money quickly. Even if you have a lower return on investment, you're quicker to cash. You're quicker to put money into the cash register which keeps the machine of life facebook longer sales cycle less interest more burnout for for small businesses following up on those leads so that's why i always go to facebook it's just the recipe for fast tracking money in the cash register and not only that if you're gonna again i reference lead generation right if you're generating leads for your service business, you're going to get the most high intention people. We've studied it, actually. When we compared lead gen for for companies that we've marketed on Google versus Facebook, we'll typically see on average 25 percent of the leads from Google will convert where something like five percent of the leads from from Facebook will convert into a client. The sales cycles, if we have a two-week sales cycle from our Google leads, we'll see a six to eight-week sales cycle on our Facebook leads. So those numbers, they're undeniable. Fire

Nation, these are the type of numbers that you need to be be able to plug into your business and see how and why they actually work. And Nick, you've been doing this for a long time now. Again, you kind of got into this due to necessity. Now you're just a complete convert for obvious reasons, for all the stuff that you used to talk to us about today. Give us the one big takeaway, the thing that you really, really want to make sure Fire Nation gets from our entire conversation. This is me passing the mic to you and having you maybe just try to convince that 5% to 10% of our listeners who still quite aren't 100% convinced that this is the path for them.

You got to pay to play, okay? The big boys, the big companies all have what looks like very big marketing budgets, but they've, they've taken that, that equation I mentioned earlier, like they're hitting home runs with it. Right. So you got to pay for play. The second thing is, you know, you got to realize that there are people right now looking for what you have to offer. Okay. And this is why I'm a big fan of Google ads as well. Okay. You could be in a particular marketplace right now in a particular zip code. And for whatever reason, maybe that's the only place you can do business in. Okay. There could be 20 people right now, every single day that are actively looking for what you have to offer only on Google ads. If you're not running those ads, you're leaving that money on the table. It's free money. Guys, literally it's free cash. You put a dollar into a machine, it spits out two, three, four, five. It's a shame to leave that money on the table because those Googlers, they're not going to find you in any other way. They're only finding you online.