In this episode, we chat with Desmond, co-founder of Rise App, who scaled his app to $20,000 in monthly recurring revenue in just four months through organic social media marketing. He shares insights on using short-form video content to drive user engagement, emphasizing the importance of relatable narratives that position the app as a solution to users' problems. Desmond explains how a single viral post can significantly enhance an account's visibility and distribution potential on platforms like Instagram and TikTok.
We also discuss the resurgence of consumer applications, particularly in the self-improvement niche, and the role of AI in enhancing user experience. Desmond highlights the need to adapt content formats to keep pace with changing audience preferences, noting that while short-form videos are here to stay, the specific frameworks will continue to evolve. This conversation is filled with actionable strategies for leveraging social media to grow your app or brand.
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Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/
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Timestamps:
(00:06:07) Rise App's Success and Download Metrics
(00:06:37) Using Organic Social Media for User Acquisition
(00:13:34) Algorithm Behavior and Account Growth
(00:16:08) Multi-Account Strategy
(00:25:21) Using AI Avatars in Content
(00:28:40) Storytelling in Content
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Guest Links
https://x.com/desmondhth
https://www.riseapp.life/
https://designand.build/
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