New Books in Business, Management, and Marketing cover image

Ximena Vengoechea, "Listen Like You Mean It: Reclaiming the Lost Art of True Connection" (Portfolio, 2021)

New Books in Business, Management, and Marketing

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How to Be a Problem Solver

I think that the, what drew me more to user research is actually just being very curious about people and their stories. So for me, it really comes down to personal stories so I'm probably less drawn to, let's say, talking about a historical event or sports. What makes you tick? How did you get here? What made you frustrated? That kind of thing. And then applying those learnings to how can we build products that meet people's real needs.

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