The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

228. Game Theory: Behavioral Economics Foundations (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Anchor Shifts When You Have Power

The way people react will change based on the power they have or believe they have. Are you putting power in their hands that makes a generous offer seem stingy? How could you reframe or change the context so it feels the way you want it to? In your business, you aren't limited to the lab style test. Your clients know who you are and what you're offering themSo you can make an extra gesture like I talked about in the episode on surprise and delight to make a big impact.

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