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S2. Ep. 13: Sustainability Marketing with Maddy Cooper
That's What I Call Marketing
The Importance of Storytelling in the Age of Sustainability
Sustainability needs to be a core competency and confidence level of all marketers. It's fundamental that they need to tell these stories because younger consumers care more. And then it really matters that marketers have got the confidence and conviction to be fit for purpose in this age of sustainability.
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