Trending vs. Evergreen -- Cassie Dell // Searchmetrics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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How to Build Trending Content
Yesterday we talked about simple keyword research. Today, i want to dive a little deeper. When you think about content research, there's really two types of strategies that you could focus on. Are you building trending topics that you can rank for quickly and easily, or are you focusing on evergreen talk to me about finding the balance between those two types of content.
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Transcript
