Next Level Podcast with Jeremy Miner cover image

How to Dramatically Increase Your Revenue and Sales

Next Level Podcast with Jeremy Miner

00:00

Theodore Levitt, the Father of Modern Marketing

Sallin: Salespeople think that the buyers are buying their products or services, but they buy the outcomes those products and services in able. He says sales people have this tendency, it's a bad habit, to sell products and not outcomes. And so you may be selling the same product that you've been selling for the last ten years. It reminds him of ha story, though, of theodore levitt.

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