How to Optimize a Shopping Cart Page

Segmenting your audience and focusing in on how each segment behaves can lead to a better hypothesis. If there's an important feature you believe is for all customers, but only some customers use, you'll want to improve its adoption. In metric, a low time on a screen and a high bounce rate likely indicates a mismatch between expectations and reality. A high number of screen views could indicate that this part of the ap is important, therefore you need to optimize it.