How to Use the Facebook Pixel to Build an Audience

The pixel is a piece of code that Facebook gives you and it's unique to your ad account. So the look like audience is where you tell Facebook, okay, here are the type of people that we think are interested in this offer already. And so that allows Facebook to kind of see who is engaging on your website. If they don't opt into your email list so that they can stay in touch with you, you can get back in front of them with an ad. But for your main website, it should be just one and done, put it in there and it should be good to go.