From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman
Uncensored CMO
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From Formula One Marketing to Manchester United: A Career Journey
The chapter explores the speaker's transition from working in Formula One marketing to joining Manchester United, emphasizing the importance of storytelling, partnership collaborations, and reaching diverse audiences. It delves into their experiences in revitalizing brands, evolving marketing strategies, and engaging fans globally in the sports industry. The chapter also discusses the significance of respecting traditions while evolving to stay relevant in the modern era.
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