Building Your Personal Brand: The Reverse Application System

This chapter explores the importance of crafting a personal brand on LinkedIn to attract job opportunities strategically. It introduces the 'reverse application system,' encouraging proactive engagement with recruiters and the creation of thought leadership to foster a strong professional network.

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#447 What if you could turn your IT skills into a six-figure business — without a degree, certifications, or even submitting job applications? In this episode, host Brien Gearin sits down with Boyd Clewis, founder of Cyberhero Training, who shares his incredible journey from working in accounts receivable at a copier company to becoming a senior cybersecurity architect and building a $20 million education business. Boyd opens up about the painful decision to shut down that company, the lessons he learned from scaling too fast, and how he used those lessons to launch Cyberhero Training in 2024. He now helps IT professionals reinvent themselves, build personal brands, and attract high-paying consulting gigs — no coding required. You’ll also hear why Boyd challenges the traditional path of chasing degrees and certifications, his take on AI’s impact on the cybersecurity industry, and the power of LinkedIn to build authority and generate inbound opportunities!

What we discuss with Boyd:

+ From copier tech to cybersecurity expert

+ Scaling to an 8-figure business

+ Hard lessons from rapid growth

+ Why certifications aren’t required

+ Building authority through LinkedIn

+ Turning IT skills into a business

+ Avoiding the high-ticket trap

+ AI’s role in cybersecurity today

+ Creating job opportunities without applying

+ Personal branding for IT professionals

Thank you, Boyd!