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2min chapter
Albert Einstein's image rights
Moncrieff Highlights
Implementation of Posthumous Publicity Rights for Celebrities
This chapter delves into the efforts of a Californian lawyer in the 80s to establish posthumous publicity rights to safeguard the estates of celebrities. The lawyer successfully lobbied for a Californian law, engaged the Hebrew University to oversee Einstein's publicity rights, and rigorously pursued unauthorized use of Einstein's image.
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