That Will Never Work cover image

#39: How to Sell a Product Before you Make It

That Will Never Work

CHAPTER

Selling It on Peace and Love

i can tell already that you can be a persuasive person whenou you want to be. But it's going to require getting out of your lab gear and putting on your sales suit, and seeing if you can sell these in some volume. Selling it on peace and love usually isn't sufficient to get someone to crack open their wallete. And i di have one question also. So people complain about this problem all the time, but they're conditioned to overlook their problems because they know that the end goal is patient care or delivering medications. What would you say to introducing solutions like this? You have got to find the person cares.

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