
The AI Overhang
People vs Algorithms
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Navigating the Future of Digital Advertising
This chapter explores the competitive landscape of digital advertising, focusing on Google's market dominance and the potential impact of regulatory changes. The discussion examines how startups may benefit from the divestment of major tech companies and the ethical implications of AI and targeted advertising. Additionally, it highlights the evolving media environment and the challenges faced by new ventures in maintaining audience engagement amidst corporate acquisitions.
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