What Kind of Targeting Can People Utilize?

With dynamic ad insertion, you can look at primarily, you know, from a host right ad, geography. When you talk about the programmatic side, where essentially that's a pre recorded ad that's going to be placed in hundreds or thousands of different podcasts,. That's when you can do some very granular targeting. Now we have the ability to use third party data, layer that on top of the listenership and it's really using device graph capabilities.