Ep. 117 - Is Exercise Pointless for Weight Loss?
Iron Culture presented by MASS
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The Importance of Knowing Your Audience
Fitness space probably is a little too cross-talky across populations people don't know their audiences that well they kind of just see what gets likes what gets clicks and unfortunately that happens not just in the content creator space but also in the consumer space. People look up to bodybuilder and think oh they can help me because they know all about getting lean when in reality they're in a sport where they purposely go out and binge eat for for three months after their competition. A lot of coaches we see have never trained the gen pop for an extended period of time so it shows you know just because something is easy for you doesn't mean that it's easy for others right people acquire skills at
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