Blake Resnick, Ian Cinnamon, Zach Weinberg, Jen Bucci, Paul Mikesell, Rylan Hamilton, Zach Long, Formula One
TBPN Live
Formula 1's New Audience: The Influence of 'Drive to Survive'
This chapter examines how the series 'Drive to Survive' has revolutionized Formula 1's appeal in the American market, particularly by creating engaging narratives for casual viewers. It discusses challenges in sports broadcasting, including audience engagement, scheduling conflicts, and the complexities of media rights. Additionally, the chapter explores innovative storytelling approaches that could attract more fans to lesser-followed sports.
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