RV E30 - Revisiting 2022’s Best: Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
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Demand Creation Versus Demand Capture
The difference between demand capture and demand creation is that if you're building a new category, there is no demand for it. At refine labs all of the we do zero demand capture zero We don't spend money with gardener. We don't build trade show booths. But somebody's got to go out and get people to understand Why they should that a cloud CRM exists why it's better than on-prem.
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