The Hustle's Jordan DiPietro on being a publisher inside a software company
The Rebooting Show
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How to Measure Your Audience at Scale
Theoto: If you only know a lot about 20 or 30 % of your audience sike, you have pipes where there's not a lot of water pressure. And so i often think of that the first problem is getting enough data into these pipes to actually crank wheels. Theoto: We can overlay over most a publisher's audience. Ther'd be three dollars c p m in most data exchanges. So nobody doesn't. But if you can get that lay and really start to see who is in this transient audience, as it turns over. Now you're in a position actually understand a lot about something nobody really understands.
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