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2min chapter
Pret a Manger: bouncing back from the pandemic with behavioral science
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Intro
This chapter delves into the origins of the Pret-a Manger brand, showcasing its evolution in the 1980s London food scene. It highlights the founders' vision to provide fresh, healthy food for busy professionals while emphasizing exceptional customer experience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode