Dr. Robert Cialdini - Mastering Persuasion and Building Trust with the Seven Principles of Influence
Waste No Day: A Home Services Motivational Podcast
The Power of Ethical Influence in Business
This chapter explores the crucial role of ethical influence in fostering customer loyalty and referrals through fair practices. It introduces the concept of net promoter score and emphasizes the principle of reciprocity, illustrating how giving first can enhance client relationships. Additionally, the chapter discusses fostering trust and perceived value in the home services industry through transparency and customized gestures.
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