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Is the Genie Out the Bottle, Though?
We don't have regulatory frameworks yet. I believe we will soon, right? We've seen regulation moving through the EU that I do believe will become law before too long. If I as a customer really only want to work with companies that are being thoughtful about these issues, and I'm adjusting my buying based on it, that will start to move the needle quicker than anything. And when I talk to executives, I genuinely believe there's a real source of business value for companies here.