The Black Friday Episode
The Andrew Faris Podcast
00:00
Remarketing Audiences - How to Reach People on Black Friday and Cyber Monday Weekend
The value of customers who were clicking in the first week of November or whatever, that value grew a ton once Black Friday actually came relative to how much it would have grown through the rest of the year. So my recommendation is advertise more aggressively than usual earlier in November. Build those audiences up and that way when you get to Black Friday, Cyber Monday weekend, you have a large, you have people who will come back and buy on those days already. And then also you have a remarketing audiences built up in Facebook that you can then be sending your offers to. That's really important because your CPMs are going to double.
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