
#23: A Solution In Need of a Market
That Will Never Work
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Is Your Customer Really Your Customer?
You may have the right product, but you may be solving it for the wrong person. It could be that this is not a product for an individual to make a decision about because they have no pressure to use it. Iht may be your customers lows, maybe your customers home depot, maybe your customer or other large scale contractors who are using subs anotheres. Maybe you just define your market slightly differently. There's some model getting someone else to sell your product instead of yourself.
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