The Number One Mistake Entrepreneurs Make When Starting a Business

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Bob Greene: Entrepreneurs don't start a business with the end in mind. He says they go all in heads down, which is great as an entrepreneur but there's no strategy to be able to scale. Greene: It's very hard to switch gears on your customers when they've grown up and used to one way of doing business.

Rob Luna has over 24 years of experience in private wealth management collaborating with entrepreneurs, professional athletes, and senior corporate executives, and has consulted with Google, Microsoft, Amazon, Costco and others. In 2021 & 2022, he was named a Forbes Best-In-State Wealth Advisor.

Top 3 Value Bombs:

1. In building a business, forget about real estate, forget about stock market. Start with the end in mind and build that enterprise value where someday, you could sell all or a part of that business and have a life-changing moment.

2. Businesses usually fail because they ran out of cash.

3. The number one mistake entrepreneurs make is that they don’t create a scalable business. They go in on the idea of selling themselves to the community, and wind up doing work by themselves. They don’t think the end goal in mind.

Invest towards building and financial freedom. NO BS, REAL RESULTS - Rob Luna Website

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