Skittles. An Effie Best-of-the-Best Winner
On Strategy Showcase
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Harnessing Earned Media: Skittles' Creative Marketing Strategies
This chapter delves into the innovative strategies that powered Skittles' successful earned media campaigns, focusing on the significance of engaging headlines and public discourse. It also highlights the shift towards digital platforms like Twitch to enhance audience connection through real-time engagement and personalization.
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