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Bloomberg Businessweek Weekend - January 10th, 2025

Bloomberg Businessweek

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The Senses: Taste, Smell, and Perception

This chapter examines the relationship between genetics and taste perception, revealing why some people cannot taste certain flavors. Additionally, it explores the influence of color and smell on our dining experiences and brain health, highlighting the importance of olfactory function as a potential indicator of neurodegenerative diseases.

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