3min chapter

Behind the Bastards cover image

Part One: Frank Lorenzo: The Man Who Ruined Air Travel

Behind the Bastards

CHAPTER

The Importance of Self-Respect

Lorenzo: Frank was not wealthy enough for his parents to pay his tuition. He had to work odd jobs throughout school selling ties at Macy's and at one point driving a Coca-Cola truck, which required him to join the Teamsters Union. Once he graduated from Columbia, Frank applied to Harvard Business School where he wanted to get an MBA. The generation of young business executives who would become what were called corporate raiders in the 70s and 80s are all kind of in school at the same time. LZ: You can see just kind of instinctively like this dude, this dude has what it, you know, is going to have what it takes to succeed in business or

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