How to Deliver Value Through High Quality Products with Jeff Raider of Harry's
For Starters with Alexa von Tobel
00:00
How Harry's Calm Became a Target Brand
We always saw Harry's as a brand first. I saw our direct to consumer sort of site, Harry's calm as our flagship store. And so we got to know some folks at Target. We started building like a shared understanding of what people would really want in the store. Can we go do it in kind of a disruptive way? It was exciting is that we developed a shared vision and can kind of win together.
Transcript
Play full episode
