3min chapter

M&A Talk (Mergers & Acquisitions), by Morgan & Westfield cover image

From Corporate Buyer to Entrepreneur: Lessons in Creating Value for an Exit

M&A Talk (Mergers & Acquisitions), by Morgan & Westfield

CHAPTER

Strategic Buyer Completion Rates and Importance of Sales and Marketing in Consumer Industry

Exploring how strategic buyers achieve high completion rates post letter of intent submission, connecting it to momentum, belief in thesis, and negotiations, likened to car collectors' offers. Emphasizing due diligence and underscoring the significance of sales and marketing in the consumer industry, especially in spirits for brand prosperity.

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