Most wedding pros I know are trying to charge more for their services. Is this one of your goals?
If so, keep listening to the Own Your Business podcast, because it’s about booking more of your ideal clients at higher price points.
But strategies and tactics for sales, pricing and copywriting are only a few of the skills you’ll need to pick up if you want to break into the premium and luxury markets. One of the big areas you have to level up if you want to stay in those elevated markets is your personal brand.
Today, I bring on Julian Leaver, aka The Dapper Diplomat. I had Julian on the podcast a couple years ago to share his success as one of the premier wedding planners in the country. But he’s got another side to him that is incredibly helpful for business owners and professionals who want to feel confident about their personal brand. He’s a certified protocol officer, which means he knows the ins and outs of modern etiquette, which has the ultimate goal of making people around you feel comfortable.
As an etiquette expert, Julian helps individuals and teams polish their interpersonal skills in important areas like communication, networking, entertaining clients, and dining. He also offers advice and guidance on grooming and attire for both men and women.
Let’s be honest: Many of you need help in these areas. If you show up on IG or your website not looking like you fit in at the weddings you work, you won’t last long in the premium markets. If you drop 10k on attending a conference like Engage, but don’t know how to work a cocktail party or dine with the affluent, you might be wasting your money and time. If you don’t know how to style stretch to communicate with different people in different ways to make them feel comfortable, you’re losing business you could otherwise book.
And so much more.
I’m thinking about having Juilan on once every few months to talk about your personal brand on the podcast, because if you want to attract the right kinds of clients and earn their trust for word-of-mouth referrals, you have to look, act and believe you belong.
Let’s get started with our first conversation!
Link for personal brand workshop with Julian: https://bit.ly/48hxkcF
