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65: How Minions Went Viral & The Michelin Guide Business Model
Not Investment Advice
How to Manage Your Marketing Expenses
Mishlin: It's like almost all of your business activity outside of running the company is a marketing exercise. They um, anybody who works on that account, they send you to the factory in south carolina for three days. You see all, theyre like rubber compounds of the tie ba, you ware, just in the car agan,. exactly an and like, you go and speak to people thatare workin the line, people that design the compounds. And then they've got this a, this place called the proving grounds, which is like a a test track. He does these like mad exercise s where they'll put him into minny van on half worn michel
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