#406: How to Find Your Riches in the Niches With Your Brand Story
Business of Story
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The Power of a Niche
Michael Park is a business consultant to advertising agencies. He helped build an agency called Rand in the early 2000s and has been with them for 17 years. Michael says he's always shared that you know the riches are in the niches. Lady Park: It was so great to get back together with you we covered a lot of ground over dinner.
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