4min chapter

The Irrational Mind | With Kristen Berman cover image

How Does Netflix Get Us To Binge Watch?

The Irrational Mind | With Kristen Berman

CHAPTER

The Power of Reciprocity Principles

When netlik sends out reminders, the chances are more people are going to cancel, and netfliks will make less money. Reciprocity principles state that people tend to feel compelled to pay back a positive action from others with another positive action. Research has shown that cost signalling and sacrificing one's own benefits tend to increase trust. People regardless of their religious affiliation, judge ans and moslems who follow their own religion strict dietary laws as more trustworthy than those who don't following the dietary restrictions. By sending reminders that cost them, netlick fill trust.

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